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Don't Hire an Agency*

It’s a confusing world out there for marketers.

 

Hosts Morgan Carroll and Geoff Glick break down the crumbling walls of the creative-industrial complex and guide entrepreneurs, founders, business owners, and savvy marketers to the perfect marketing model.

Breaking down the crumbling walls of the creative industrial complex

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The Real Cost of AI in Advertising...What Cannes Didn’t Say

JUNE 23, 2025

The Real Cost of AI in Advertising...What Cannes Didn’t Say

JUNE 23, 2025

The Real Cost of AI in Advertising...What Cannes Didn’t Say

JUNE 23, 2025

The Real Cost of AI in Advertising...What Cannes Didn’t Say

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Geoff Glick

Co-Host & Executive Producer

Geoff’s done the media game from every angle. Emmy wins. Network gigs. Branded content. Celebrity deals. Big-stage partnerships. He’s produced original stories for brands, broadcasters, and millions of viewers—and made it all look easy.

Now, after two decades crafting stories and shaping brands, Geoff brings his deep production chops and sharp marketing instinct to Don’t Hire an Agency, where he’s equal parts provocateur and pragmatist.

When he’s not unpacking the creative-industrial complex on the mic, Geoff leads Peaceful Luck Media, a content consultancy helping clients build standout brand narratives, launch high-impact campaigns, and turn big ideas into beautifully executed work. He’s the one you call when you need to make your brand matter—and make it move.

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Morgan Carroll

Co-Host & Executive Producer

Morgan has done the holding company thing. Agency President. Global brands. Cannes winner. $100m+ P&Ls. 

 

Now after spending 25 years leading teams, creating iconic campaigns, and quietly questioning why this industry makes everything so damn hard, Morgan’s turning decades of hard-earned experience into sharp, strategic, and occasionally uncomfortable truth bombs for marketers, founders, and agency leaders.

 

When he’s not saying things he most certainly will regret later, Morgan is advising CMOs, founders, agency leaders, and private equity teams on smarter, leaner marketing models through his consultancy, After-Hours Industries. After-Hours Industries architects modern marketing engines. Whether you need to find the right partner, need a go-to-market blueprint, or need internal marketing leadership, your fully operational marketing system awaits.

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The views expressed on this podcast are those of the hosts and guests and do not necessarily reflect the views of their partners or clients.

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